The problem
Avarra is facing unprecedented growth — let's create a GTM system that matches.
Not Your Average BDR builds the outbound architecture from signal to send.
What we do
An outbound engine designed around how Avarra actually sells.
We operate as an embedded GTM engineering team for Avarra — building the data layer, writing the plays, running the tooling, and partnering with your reps so every touch is informed, on-brand, and timed to a real signal.
We own
- ICP scoring & account selection
- Signal capture & enrichment pipelines
- Multi-channel sequencing & messaging
Three goals
3 highest priority use cases to tackle.
Outbound pipeline
A repeatable engine that produces qualified meetings every week — driven by a light ICP model with sharper signal.
Mid-funnel conversion
Targeted plays for stalled deals. We re-engage the right contacts with the right message at the right moment.
Meeting prep for reps
Every booked meeting comes with a prep packet — account context, key personas, recent signals, and angles.
The workflow
From raw signal to LinkedIn message — in one connected flow.
Using signal-based selling to kick off further enrichment will help optimize cost as well as focus, and then being able to automate the observation-to-messaging is going to be a big unlock from a time and conversion perspective.
Tech stack
Tooling — and who owns each line item.
Subscriptions can be assigned to either Avarra or Not Your Average BDR — flexible based on what's cleanest for finance.
Path forward
Playbooks we'll layer in over time.
Claude skills, org-wide
Codify the best research, message-writing, and prep workflows as reusable Claude skills. Roll them out across the GTM org so every rep operates at the top of their game.
Signal-based outreach
Move from list-based blasts to event-driven plays — fundraises, hiring spikes, product launches, and tech-stack changes trigger the right message at the right moment.
ROI calculator
Your current motion vs. working with us.
Your current motion
Note: cold calls and emails compete for the same time block — more dials means fewer sends. Calls are estimated at 5 min each.
Today
Per rep, per day
- Emails sent42
- Cold calls completed20
- Contacts reached48
- Reply rate1.0%
- Replies0
- Research time / account40 min
With Not Your Average BDR
Per rep, per day
- Emails sent1263.0×
- Cold calls completed804×
- Contacts reached1503.1×
- Reply rate1.5%1.5×
- Replies2∞×
- Research time / account6 min15%
Commercial agreement
$7,000 / month
Embedded outbound team. Tooling billed separately.
Next steps
Going live.
- Commercial agreement signed ($7k / mo)
- Tooling access provisioned (Clay, Lemlist, CRM)
- ICP + signal definitions confirmed
- First sequence drafted & approved
- Go-live: first send week